Last year, the company managed to kill YouTube Vanced. The company built its premium plan around the ad-free experience, and around other neat features like background playback, video download, and screen-off playback. One thing is clear – Google does not want a YouTube Premium experience for those who aren’t subscribers. The death of YouTube Vanced was only the beginning Anyway, this seems to be a trend for the future. So, perhaps, this is more to recommend YouTube Premium rather than blocking ad blocks. Although this seems tempting for conspiracy theorists, not all ad blockers have been efficient against YouTube’s ads. It has also been implementing changes in Chrome that could bring an end to ad block extensions in the near future. The firm banned ad-blocking apps from the Play Store way back in 2016. Google has been on a long road trying to prevent the use of ad blockers. Unless the search giant finds a very efficient way to block them.

While Google tries to develop ways to detect and crack down on them, the developers of such extensions will also work and find new ways to bypass the detection.

After all, this is some sort of “cat and rat” quest. Worth noting, however, that we don’t know if this will be a definitive end to the use of ad blockers on YouTube. Right now, the experiment seems to be limited but is a good sample that, yes, Google will crack down on Adblockers. It’s part of an experiment that the company is running.

The Team is responsible for the service stating that the popup is real. The moderators from YouTube’s subreddit got a response from YouTube. In fact, the popup even had a button to easily sign up for a YouTube Premium membership. It proceeds by offering YouTube Premium as an ad-free experience. The message offered a button to “Allow YouTube ads” in the person’s ad-blocking software and went on to explain that ads make the service free for billion of users. Is this the start of a holy war against ad blockers?Īs per one Redditor, while using YouTube, he found a popup informing that “Ad blockers are not allowed on YouTube”.

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